Avatar: The Last AirbenderFilms

Paramount has been spending all morning revising newcomer The Last Airbender’s grosses upwards because of its better-than-expectedperformances at the domestic box office. M Night Shyamalan’s 3D epic opened to $16M Thursday from 3,169 theaters, including the $3 million from its midnight shows, and now added another $16.7M Friday. Helped by higher 3D ticket prices, the pic based on the Nickelodeon animated TV series should be on its way to $57M for the 4-day holiday and a cume of $74M by end of Monday and definitely 2nd place.

Paramount stated that the $3 million mark from its midnight show is the highest midnight gross this summer for a non-sequel. Unfortunately, the studio is stuck with a high price tag of $145M, including the 3D conversion costs of this actioner and what rival studios are saying is at least a $50+M marketing campaign. But the movie has been tracking pretty well with males of all ages and kids and now looks to break M.Night’s recent drought at the box-office.

4 Responses to “Box office – The Last Airbender manages 2nd place with $32M”

  1. Now take THAT, haters.

  2. Tim says:

    The budget for the film is clearly stated on many websites:

    From the LA Times, for example:

    http://www.latimes.com/business/la-fi-ct-airbender-20100625,0,1232454.story

    Budget: $150 million
    Marketing: $130 million
    Tota: $280 million

  3. Jone says:

    Correction:
    That information regarding budgeted cost is grossly inaccurate.

  4. John says:

    It goes to show you that no matter if the critics or the purist fans hate, the movie does sell and lets wait how the movie will do on the U.K.

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