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Print Page - Fox has no fear of Friday the 13th

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Films => The Happening => Topic started by: Rohan on June 08, 2008, 02:06:56 PM

Title: Fox has no fear of Friday the 13th
Post by: Rohan on June 08, 2008, 02:06:56 PM
'Happening' scheduled for superstitious date

Fox is embracing paraskavedekatriaphobia-- the fear of Friday the 13th.
With an uncertain outlook for "The Happening," Fox is giving the M. Night Shyamalan thriller a calendar-aided assist and opening in multiple territories on the only Friday the 13th of the year.

"The hook was too good to pass up because that date does have superstitious significance around the world," says Fox Intl. VP Hilary Clark.

It's the same strategy the studio used two years ago when it opened "The Omen" remake on a Tuesday -- inspiring the slogan "6/6/06. You have been warned."

Despite decidedly unenthusiastic reviews, the remake scared up a decent $120 million worldwide
Title: Re: Fox has no fear of Friday the 13th
Post by: BN on June 08, 2008, 06:21:50 PM
Fair enough but I can't recall Omen going up against a 'biggie' like Hulk.
Title: Re: Fox has no fear of Friday the 13th
Post by: Dr Malcolm Crowe on June 08, 2008, 06:26:27 PM
Yeah, I am going to have a love/hate relationship with this weekend. I am going to be soo happy watching the movie, and most likely disappointed by the box-office.  :-\
Title: Re: Fox has no fear of Friday the 13th
Post by: Mr_Glass.1 on June 09, 2008, 09:17:39 AM
Don't give up hope yet.  It hasn't opened and the momentum for the movie is still growing. ;)
Title: Re: Fox has no fear of Friday the 13th
Post by: Rohan on June 09, 2008, 01:35:07 PM
Actually if you guys the trailers on youtube you can see people's comments, everyone is saying, they can't wait for it.

Title: Re: Fox has no fear of Friday the 13th
Post by: BN on June 09, 2008, 04:34:07 PM
Fox has to put up a brave face. I am not too sure about its BO prospects. Unless it strikes a chord among adult audience, this may sink fast. Not wanting to miss a Friday the 13th date is not a good enough reason to release such a movie against a monster of a movie with competition not letting up over the subsequent weekends either. I am led to this conclusion by the poor awareness stats as published by a few online sources.

The least I can hope for, at this point, is that it is a good movie. I highly doubt, though will be pleasantly surprised, if it takes in $100 million domestically.
Title: Re: Fox has no fear of Friday the 13th
Post by: Wags on June 09, 2008, 05:32:23 PM
To a certain extent, I agree with BN. But at the same time, I can't think of a movie I ever saw where I ever heard of the "awareness"-meter or whatever.  Are we that nit-pickey? I never remember us talking about awareness for LitW. And although it came out in August, i'm pretty sure the 6th Sense would have had a "low awareness'' thingamajig
Title: Re: Fox has no fear of Friday the 13th
Post by: Lifeordeath1 on June 09, 2008, 11:13:28 PM
I talked about The Hulk in the "Midnight posting".  Thought I would just reiterate on this one. 

I had advanced tickets to see The Incredible Hulk tonight, and it was really good.  The Happening has quite a fight it has to put up!  My prediction is that The Hulk will definately (dominate is to strong of a word, and I dont want to project a negative on The Happeing, so lets go with... beat out) The Happening.  I would definately recomend seeing The Hulk after you have seen The Happeing like 3 times!  Hehe!   ;D
Title: Re: Fox has no fear of Friday the 13th
Post by: Dr Malcolm Crowe on June 09, 2008, 11:16:01 PM
One only can wonder how The Happening would perform without Hulk as competition.  :-\
Title: Re: Fox has no fear of Friday the 13th
Post by: Mr_Glass.1 on June 10, 2008, 09:44:15 AM
Don't forget The Sixth Sense, that did not even have a lot of publicity and was going up against stuff like the Blair Witch Project.  But it's popularity spread by word of mouth, and did even better it's second week of release I think.
Title: Re: Fox has no fear of Friday the 13th
Post by: Sanford on June 10, 2008, 09:48:35 AM
Yeah, that's true. It only dropped like 2% or something. It was crazy.
Title: Re: Fox has no fear of Friday the 13th
Post by: DILinator on June 10, 2008, 09:49:42 AM
I agree that The Happening should have moved once TIH moved in against them, Friday the 13th be darned.  Even going up against Wall-E would have resulted in a bigger take at the BO, since they are aiming for completely different target audiences. 
Title: Re: Fox has no fear of Friday the 13th
Post by: Mr_Glass.1 on June 10, 2008, 10:01:26 AM
Actually, I think that's Marvel's fault.  The Happening has been set for Friday the 13th for a while now.  I'm pretty sure before The Incredible Hulk was.
Title: Re: Fox has no fear of Friday the 13th
Post by: DILinator on June 10, 2008, 10:07:09 AM
Actually, I think that's Marvel's fault.  The Happening has been set for Friday the 13th for a while now.  I'm pretty sure before The Incredible Hulk was.

Yeah, they are not in my list of favorite people right now for that stunt....  >:(
Title: Re: Fox has no fear of Friday the 13th
Post by: Rohan on June 10, 2008, 10:39:22 AM
I agree with Mr.Glass. FOX already had the date and month (June 13th) set up for "The Happening" to be released worldwide. Then came all of sudden "HULK" to start smashing things on the 13th as well.

I know what you guys mean, that "Hulk" already have enormous fan base. They are all waiting for it to release. The trailers for "Hulk" honestly didn't impressed me. That's why I am going to watch "Hulk" throw its DVD/BLUE RAY in the market, so I can have the chance of catching it.

The Happening is a simple movie, but with an really strong message. Look at this, we all know what is HULK about, I mean he is not IRON MAN. The good thing is that we don't know why and how people are committing suicide. And plus, its M.Night Shyamalan's first R-Rated movie. The promotion for the movie is darn strong, trust me, when you walk in then theatre to buy your ticket for "The Happening" there will be an awesome line.

When first I saw "Iron Man" they showed the trailer for "The Happening". Lot of people in that dark room didn't knew anything about "The Happening". As soon as "M.Night Shyamalan" text appeared on the screen. Everybody was like "Wooh"... they all were quite to see the rest of the trailer. I mean come on, M.Night Shyamalan is a name that can sell tickets. The name is powerful and has more impact now than STEVEN SPEILBERG. I am talking only about the TEXT : M.Night Shyamalan. This word can be used in books as SHYAMALAN STYLE movie, like we say now "Hitchcockian"

Even though, The Happening doesn't do well in Box Office, I will still think that "The Happening" is an awesome movie. I can praise it from the writing to directing, music and most importantly "originality".

In the meantime, I don't think "Hulk" is going to impress anyone. I have respect for "Ed Norton" he is one of my favorites and he is a good director. So, from the bottom of my heart, I want both movies to succeed equally. Critically or their grossings.

Good Luck To M.Night and Ed Norton both.

Rohan

Title: Re: Fox has no fear of Friday the 13th
Post by: Lifeordeath1 on June 10, 2008, 11:15:36 AM
True.  Very True.  The Happening Trailer was on Iron Man and Indiana Jones!  Good Marketing!  So hopefully things turn out well!  Was the Hulk marketed very much.... I cant really recall?

And I do agree with the Hulk having a crappy trailer, maybe people will remember what the last one was like and say "NO WAY!  Not again.  Lets go see M. Nights new one!"

But I agree with Rohan there, I want both to good as well.   :)
Title: Re: Fox has no fear of Friday the 13th
Post by: BN on June 10, 2008, 12:09:07 PM
The name is powerful and has more impact now than STEVEN SPEILBERG. I am talking only about the TEXT : M.Night Shyamalan. T

Rohan



You surely aren't serious, are you ?  Like it or not, MNS's name is likely borderline liability right now. Spielberg's on the other hand is quite the opposite. Movies such as Munich got awareness purely based on Spielberg's name being attached to it - not Eric Bana or Daniel Craig.
Title: Re: Fox has no fear of Friday the 13th
Post by: Dr Malcolm Crowe on June 10, 2008, 12:20:08 PM
I agree with BN. Shyamalan's name isn't more powerful than Spielberg's - probably not even close at the moment.
Title: Re: Fox has no fear of Friday the 13th
Post by: Lifeordeath1 on June 10, 2008, 03:28:12 PM
Agreed.
Title: Re: Fox has no fear of Friday the 13th
Post by: Rohan on June 10, 2008, 03:38:02 PM
The name is powerful and has more impact now than STEVEN SPEILBERG. I am talking only about the TEXT : M.Night Shyamalan. T

Rohan



You surely aren't serious, are you ?  Like it or not, MNS's name is likely borderline liability right now. Spielberg's on the other hand is quite the opposite. Movies such as Munich got awareness purely based on Spielberg's name being attached to it - not Eric Bana or Daniel Craig.

I know what you mean. Steven is a legend and everyone loves his movies and also lot of people can't stand his movies. Like myself, I can't stand INDIANA JONES, never seen it or probably will never see it.

They didn't had to put ERIC BANA's name on the poster for MUNICH, they also didn't had Steven 's name written on the poster like they do Shyamalan's, but we knew MUNICH was directed by him and its one of the best films from his camp.

Rohan
Title: Re: Fox has no fear of Friday the 13th
Post by: Rohan on June 10, 2008, 03:44:54 PM
I agree with BN. Shyamalan's name isn't more powerful than Spielberg's - probably not even close at the moment.

I am not saying Shyamalan's name or work is powerful. They totally have the different taste when it comes to writing and directing. When the text appears on the screen, I am sure lot of people get excited for M.Night, I have seen it in person, when LADY poster was in the theatre, bunch of people were looking at the poster and talking about it. ONE GUY WAS LIKE, TO HIS FRIEND, HIS NEXT ONE IS COMING OUT... and there isn't one guy like him.

If M.Night's name wouldn't be powerful, FOX would never ever use it on the posters for THE HAPPENING, even his last film didn't do well.

Rohan
Title: Re: Fox has no fear of Friday the 13th
Post by: Dr Malcolm Crowe on June 10, 2008, 03:47:38 PM
try not to make quick double posts Rohan - instead, go in and 'modify' your previous post.
Title: Re: Fox has no fear of Friday the 13th
Post by: Rohan on June 10, 2008, 03:51:38 PM
You mean, not quoting them?
Title: Re: Fox has no fear of Friday the 13th
Post by: Dr Malcolm Crowe on June 10, 2008, 03:54:54 PM
Nah, I just mean that you made one post in this thread and then another post 6 mins later even though nobody made a reply. When you are dealing with a short time span like that, we'd prefer if you just add on to your previous post instead of making another post in reply.

 :)
Title: Re: Fox has no fear of Friday the 13th
Post by: BN on June 10, 2008, 04:46:38 PM
I agree with BN. Shyamalan's name isn't more powerful than Spielberg's - probably not even close at the moment.

I am not saying Shyamalan's name or work is powerful. They totally have the different taste when it comes to writing and directing. When the text appears on the screen, I am sure lot of people get excited for M.Night, I have seen it in person, when LADY poster was in the theatre, bunch of people were looking at the poster and talking about it. ONE GUY WAS LIKE, TO HIS FRIEND, HIS NEXT ONE IS COMING OUT... and there isn't one guy like him.

If M.Night's name wouldn't be powerful, FOX would never ever use it on the posters for THE HAPPENING, even his last film didn't do well.

Rohan

That is not what you said, Rohan. Your words were "The name is powerful and has more impact now than STEVEN SPEILBERG." And that is no where even close to being true. Perhaps similar to Steve Soderbergh or David Cronenberg but not Spielberg. (Why did I think only of all the 'bergs' ?)
Title: Re: Fox has no fear of Friday the 13th
Post by: Dr Malcolm Crowe on June 10, 2008, 04:59:50 PM
Quote
(Why did I think only of all the 'bergs' ?)

lol.

I would probably agree with your statements.
Title: Re: Fox has no fear of Friday the 13th
Post by: Rohan on June 10, 2008, 07:23:39 PM
I agree with BN. Shyamalan's name isn't more powerful than Spielberg's - probably not even close at the moment.

I am not saying Shyamalan's name or work is powerful. They totally have the different taste when it comes to writing and directing. When the text appears on the screen, I am sure lot of people get excited for M.Night, I have seen it in person, when LADY poster was in the theatre, bunch of people were looking at the poster and talking about it. ONE GUY WAS LIKE, TO HIS FRIEND, HIS NEXT ONE IS COMING OUT... and there isn't one guy like him.

If M.Night's name wouldn't be powerful, FOX would never ever use it on the posters for THE HAPPENING, even his last film didn't do well.

Rohan

That is not what you said, Rohan. Your words were "The name is powerful and has more impact now than STEVEN SPEILBERG." And that is no where even close to being true. Perhaps similar to Steve Soderbergh or David Cronenberg but not Spielberg. (Why did I think only of all the 'bergs' ?)

Yes, I am still saying it  ;) because I meant, the word tex that appears on the posters in that matter M.Night's name is powerful. Look at todays posters for "The Happening", M.Night Shyamalan is all over them. FOX is doing pretty good job and they are not stupid. They have M.Night's name cause it can sell tickets.

Rohan
Title: Re: Fox has no fear of Friday the 13th
Post by: Psychilles on June 11, 2008, 02:36:48 AM
In Belgium it just premiers on wednesday.. and in the netherlands on thursday, no 13th premier over here..
Title: Re: Fox has no fear of Friday the 13th
Post by: Mr_Glass.1 on June 11, 2008, 10:11:07 AM
I think Night still carries word of mouth talk, but his work needs advertising.  People will talk about him but won't go see his movies if they don't know anything about them.  With Spielberg they will, even if they don't know what the movie is about.  Yesterday at work I mentioned how Friday I was going to see The Happening by Night, and this guy I was talking with was like. "Hey, didn't he do Lady In The Water, I loved that movie."  I was like, yes, you're my favorite person at work now.  We talked about Night for about 20 minutes, and at the end I asked if he wanted to come see The Happening with me and some friends and he said he would if it worked out.  Which is really cool.  Sorry if this seems like a random post.
Title: Re: Fox has no fear of Friday the 13th
Post by: Rohan on June 11, 2008, 09:27:01 PM
Great, Mr.Glass. I have decided not to watch the movie at all.
.
.
.
.
Just playing ahahahha ;D

Waiting for it forever...
Title: Re: Fox has no fear of Friday the 13th
Post by: Mr_Glass.1 on June 12, 2008, 09:38:04 AM
I know, tomorrow the wait will be over. ;D  Almost there.