I think when it comes to Shyamalan, and his movies, the general audience is going to be less skeptical of him than the production companies were, and they'll eat this up. Besdies, have you seen how well awful "scary" movies do at the box office? If this is vintage M.Night, it will open well, get good word of mouth, and probably end up as his 3rd highest grossing film yet. The "R" rating will hurt that bottom line somewhat, but I am fully expecting that this movie will be a success.