According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Related Articles
Shyamalan Ghost-Wrote “She’s All That”
How’s this for a twist… M. Night Shyamalan, one of our favorite directors around here, continues to surprise us. There have been a few times when I notice Stuart Little sitting out at various friends’ […]
DEVIL has two viral websites
September 2, 2010
Rohan
Devil, Films, M. Night Fans, M. Night Shyamalan, Night Chronicles
Comments Off on DEVIL has two viral websites
Producer M.Night Shyamalan’s latest project DEVIL is going to arrive in theatres this September 17th , and to help promote the film, Universal Pictures has released two new viral websites for movie fans to explore, […]
Comic-Con 2012: After Earth Panel
Summer 2013 is still kind of far away, we have to wait for almost a year to see After Earth in theatres, especially after hearing what Mr. Gary Whitta (Book of Eli) said in his […]
1 Comment
Comments are closed.
Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.