According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Knock at the Cabin
Why Knock at the Cabin works as a chamber-piece apocalypse film
Knock at the Cabin takes world-ending stakes and traps them inside one family, one cabin, and one impossible choice. That pressure is exactly why it works.
Lady in the Water
Lady in the Water News, Pics and more!!
Hello everyone! I have some pretty interesting tid bits I thought I would share with you all… First of all, Ellen DeGeneres will premiere the new ‘Lady in the Water’ trailer on her Tuesday May 9th Show!!
Lady in the Water
Understanding Shyamalan’s ‘Lady In The Water’
Once man and in those in the water were linked. They inspired us. They spoke of the future. Man listened and it became real, but man does not listen very well. Man’s need to own […]
Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.