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The Last Airbender box office update

Critics took their turn bashing M.Night Shyamalan’ s THE LAST AIRBENDER and some even stepped outside of the box to bash M.Night Shyamalan personally. Disrespecting the “The Sixth Sense” “Unbreakable” director and  chanted that M.Night Shyamalan’s career is over.

However, reviews are often useless when it comes to the box office, which can disgust critics and make studios sign in relief. Even some poorly reviewed movies are box office hits and can save a franchise. The Last Airbender was opened on the Fourth of July weekend and in spite of review rants the film opened big and Shyamalan laughed heading to the bank.

The Last Airbender was opened in a difficult period. Twilight: Eclipse was destroying all competitions in its first weekend, while Toy Story 3 was still doing big business in its third week. All the awful The Last Airbender review scores may ensured that it would get blown by Eclipse, yet that didn’t meant that the film would be a bomb.

According to Deadline Hollywood, the film opened to $16 millions on Friday July, 2, 2010, behind Eclipse’s third day of $28.2 million. Despite all of The Last Airbender review complaints, the film was built in brand name. M.Night Shyamlan himself  is still a brand, despite his declining reputation. In addition,  the 3D prices also helped boost the numbers, even though most critics stated that the 3D conversion was terrible.

Let’s not constitute the film a bomb. The Last Airbender earned $20.3 million from 45 territories according to Box Office Mojo. It held steady to a $3 million first week take in China and a $4.3 million debut in Mexico. In two months, The Last Airbender earned $122.2 million overseas for a worldwide (domestic plus foreign) total of $252.8 million.

M.Night Shyamalan always planned to make THE LAST AIRBENDER into a trilogy. Now we are waiting for Paramount to green lit the project with a trilogy.

7 Responses to “The Last Airbender box office update”

  1. Chris says:

    I would like to see the source of those figures if you don’t mind. i do not believe them. M Night rule!

  2. Gustvo says:

    The film is doing pretty well in Brazil. Over 830.000 people have seen it in 9 days.

  3. John says:

    Can’t wait to heard news of Paramount greenlighting the sequel.

  4. Laughing says:

    So… it cost a total of $280 million (150 mil for production, 130 mil for marketing) according to the Reelz channel… http://www.reelzchannel.com/movie-news/7002/the-high-cost-of-the-last-airbender and yet pulled in 252.8 million for a loss of $27.2 million. How is this not a bomb?

    • Paul Martin Specter says:

      #1: Do you know how many movies have ever made more than $200 million…. ever?

      At Box Office Mojo, the list ends at: 425

      #2: The film is STILL in theaters. It’s up to $253,358,665 since you wrote that post.

      #3: That’s roughly 10% of the total cost that it’s lost. That’s not a bomb.

      #4: Home Video is still to come. Studios look at sales and rentals as part of the overall long-term viability of the future of a franchise. If that wasn’t the case, we wouldn’t have a ton of sequels to The Land Before Time, or all of those Air Bud sequels that are still being made.

  5. John says:

    Well say Specter, the home video sale will make money to fill the gap.

  6. Mery says:

    However, the additional $3 to $5 for 3-D boosted “The Last Airbender,” a release branded the summer’s biggest disappointment and most painful family film in a Movies.com survey.

    “Last Airbender” was much maligned, with 136 negative reviews out of 146 on http://www.rottentomatoes.com, but it finished the summer at No. 9.

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