Nickelodeon got its Thursday-morning upfront pitch rolling with an extended cameo by director M. Night Shyamalan (The Sixth Sense), who is helming the theatrical The Last Airbender for Nickelodeon Movies. Based on Nick’s animated strip Avatar: The Last Airbender, Shyamalan’s live-action flick opens July 2.
While Shyamalan didn’t floor buyers with one of his patented vertiginous plot twists, the standing-room-only crowd at New York’s Manhattan Center suggested that the story line of this year’s upfront is likely to take a radically different direction from last year’s bazaar. Jim Perry, evp, 360 brand sales, Nickelodeon/MTVN Kids and Family Group, said that while he would not call the market, he firmly believes that “it will do be stronger and will move earlier,” adding that Nick enters the season “in a great place.”
-via Media Week, photo credit JustJaredJr