Although there are some exceptions to the rule, these days, the rule in Hollywood is that movies are made or crushed by their first weekend at the box office. Take home the top box office slot for your opening weekend, and your movie is going to maximize its earnings. Tank during your opening weekend, and chances are slim that you’re going to gather momentum in the weeks that follow.
If we want to support M. Night Shyamalan’s ability to continue to make movies that inspire and entertain like few others can, it’s critical that we encourage family and friends to check out The Happening next weekend, beginning on Friday the 13th.
Also opening next weekend is The Incredible Hulk, So far, it’s been difficult to get a sense of what the industry is predicting will happen at the box office for these two movies. A few bloggers are suggesting that The Incredible Hulk will outperform The Happening, citing the large fan base that exists for the Hulk.
But here is some encouraging news for M. Night Fans: At the Yahoo Movies Trailers page, The Happening is outperforming The Incredible Hulk in total views, but only by a bit – 13683 to 12203 as of 11:25 am EST on June 6, 2008.
Let’s send all of our friends and family members over to the Yahoo Movies Trailers page and get them to view The Happening. If we can vault it to the top spot at Yahoo, we will have done our part to support our favorite director.
Here’s to hoping for the $500 million dollar range for The Happening in the next few months.