According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Related Articles
After Earth
Shyamalan’s Next Film Titled ‘After Earth’?
According to an article posted by Mainline Media News, M. Night Shyamalan’s upcoming sci-fi film starring Will and Jaden Smith will be titled After Earth. The film was formally titled One Thousand A.E., but recent […]
Television
Wayward Pines opens offices; shooting begins in August
July 8, 2013
Rohan
Television, Wayward Pines
Comments Off on Wayward Pines opens offices; shooting begins in August
Those who are not aware, writer/director/producer Shyamalan will debut his first TV project for FOX in 2014; he will be executive producing and directing the project. Based on the book of the same name, ‘Wayward […]
Lady in the Water
‘Entertainment Tonight’ Interviews Online
Entertainment Tonight has recently posted 3 short interviews with the cast of “Lady in the Water” on their website. Running at about 1:30 each, we get to hear from Bryce Dallas Howard, Paul Giamatti, and M. Night […]
1 Comment
Comments are closed.

Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.