According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Avatar: The Last Airbender
The Last Airbender Super Bowl Spot
Talk about a visually stunning film. This couldn’t come sooner. Consider me already in line. Video updated for the 4th time. Now in 1080p! Look for Appa in the upper left corner around second 9.
Lady in the Water
Moviefone: Shyamalan/Howard Unscripted
M. Night Shyamalan and his leading ‘Lady in the Water’ Bryce DallasHoward have made some creepy movies together. But here they charm usinto believing that not all bedtime stories induce sleep.
M. Night Fans
‘Unbreakable’: Giveaway
Looks like the folks from MTV are the big fans of M.Night Shyamlan’s dark superhero film “Unbreakable”. They brought M.Night Shyamalan into town last week for a look back on the film 10 years after it first […]
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Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.