According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
On April 19, 2011, DIRECTV launched its much-discussed premium video-on-demand service. A service that offers customers to watch newly released movies only after 2 months they hit the theaters for the price of $29.95. Recent […]
We’ve suspected this for a while, since Night and his team went back to shoot new enhanced footage, among other reshoots based on response to recent test screenings of the film. They’re converting The Last […]
Dev Patel has defended the use of the term “bender” in The Last Airbender. The film, directed by M. Night Shyamalan, is about a boy who can control the four elements – earth, wind, fire […]