According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
This comes from the Dec 23, 2007 Philly Inquirer: Tinseltown I hear that just about every large building in the area is being scouted by M. Night Shyamalan, who needs four or five huge soundstages […]
Be sure to watch G4TV’s Attack of the Show tonight! And if you’re visiting because you just heard about us on Attack of the Show, welcome to the site! I hope that you enjoy the […]
We finally got the news we’ve been waiting for, M. Night Shyamalan landed a deal for his next film at 20th Century Fox! The Studio gave the movie, titled “The Happening,” the green light after […]