According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Director M. Night Shyamalan brings to life the extraordinary journey of an unlikely hero called upon to save his world in The Last Airbender on DVD November 16th from Paramount Home Entertainment and M&C’s giving […]
Whenever Shyamalan has a new film playing in the theaters the critics and the majority of their followers get ready to hammer the film-maker and his work. And what’s even more repulsive is that they […]