According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
M. Night Shyamalan
M. Night Shyamalan Interviewed by IndiaFM
Director M. Night Shyamalan was recently interviewed by IndiaFM about his upcoming movie The Happening, and it’s co-financing by Indian production company UTV Motion Pictures. [Read the interview here]
M. Night Shyamalan
Shyamalan hires new agents
Writer-director M. Night Shyamalan has left the United Talent Agency after more than 10 years, following such big names as Jim Carrey and Will Ferrell out the door. He has signed with Creative Artists Agency, […]
Avatar: The Last Airbender
The Last Airbender – Behind the Scenes #2 – Northern Water Tribe Set
Here we have the second Behind the Scenes video from The Last Airbender film shoot. This featurette shows a look at the creation of the Northern Water Tribe set. I haven’t had a chance to […]
Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.