According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Avatar: The Last Airbender
Noah Ringer heeds Shyamalan’s call
“The Sixth Sense” director M. Night Shyamalan has a pretty good track record for launching child stars in his thrillers, but “The Last Airbender” (which bows next July) posed a special challenge since it was […]
M. Night Shyamalan
Shyamalan Turns to Environment for Thriller Plot
Film writer and director M. Night Shyamalan discusses The Happening,his upcoming spooky thriller about people trying to save themselves from a worldwide environmental catastrophe. Mark Wahlberg, Zooey Deschanel, and John Leguizamo appear in the R-rated […]
M. Night Shyamalan
M. Night Shyamalan tells AFI his favorite movie
The American Film Institute is asking stars their “Favorite Movie of all time.” This is in support of the AFI’s 100 Years… 100 Movies – 10th Anniversary Edition that will be broadcast on June 20th, […]
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Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.