According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Night Chronicles
‘Devil’ Gets February 2011 Release Date
The first film in the Night Chronicles series; Devil, has been picked up for distribution by Universal Pictures and set for release on Febraury 11, 2011. The film went into production late last year in Toronto after a long wait for Pennsylvania legislature to pass a tax credit for local film productions. It is directed by John Erick Dowdle (Quarintine), penned by Brian Nelson (Hard Candy), produced by M. Night Shyamalan and Sam Mercer, and stars Chris Messina (Julie & Julia). The first in a series of 3 films being produced in partnership with Media Rights Capital, Devil is a film about a group of people who are trapped in a elevator, one of which is the devil itself. So go ahead and mark your 2011 calanders, Devil hits theaters February 11th! […]
Lady in the Water
M. Night Shyamalan interviewed by ‘The Movie Guy’
The Movie Guy (from TheMovieGuy.com) has posted a recent interview with M. Night Shyamalan. They discuss ‘Lady in the Water’ and the risks Shyamalan made making it. It’s pretty interesting and pretty safe to watch. […]
M. Night Shyamalan
The Pennsylvania Society to present Gold Medal to M. Night Shyamalan
The Pennsylvania Society president James Nevels has announced that filmmaker M. Night Shyamalan is the 2012 recipient of the society’s Gold Medal for Distinguished Achievement. The presentation of the medal will occur at the society’s […]
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Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.