According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Avatar: The Last Airbender
Want Tickets to the Last Airbender Premiere in New York?
You can bid on a pair of tickets to attend the World Premiere of The Last Airbender in New York City! Recipient and 1 guest will attend the Premiere of Movie Premiere of Paramount Pictures’ […]
Films
The Visit Blu-ray Review and More…
Earlier last month we posted The Visit Blu-ray release date, which hits the shelves on January 5, 2016. Now, we have an insightful review of the Blu-ray, thanks to Devon Powell which you can read […]
Avatar: The Last Airbender
Night comments on the Airbender, Reviews and Film as Art
Vulture is one of the many blogs that had the opportunity of interviewing M. Night Shyamalan about The Last Airbender. I like how frankly Night speaks about things. He talks here about the reviews that […]
Comments are closed.
Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.