According to Advertising Age, Paramount Pictures has purchased ad time during this year’s Super Bowl for The Last Airbender. Paramount also bought time for their other summer tent-pole film, Iron Man 2, as well as Martin Scorsese’s Shutter Island. Last year’s Super Bowl pulled in an impressive 97 million viewers. That is a huge amount of exposure of Airbender if the ratings this year are the same. The commercial will likely only be between 30 and 35 seconds long, and will air sometime during the first or second quarter. Super Bowl XLIV will air February 7th on CBS.
Avatar: The Last Airbender
Shyamalan talks Avatar: The Last Airbender
Empire Online chatted with Shyamalan recently about the upcoming live action Avatar movie. Read the full interview about Avatar: The Last Airbender by clicking [here] and for more from Shyamalan, including extensive discussion of his […]
Lady in the Water
Warner Bros. Speaks About “Lady in the Water”
Last year Warner Bros. President Alan Horn was at the top of his game. Boy wizard Harry Potter, eccentric candy maker Willy Wonka and crime fighter Batman catapulted Warner to its most profitable year. Warner […]
M. Night Shyamalan
Night talks about shooting Digital vs. shooting Film
M. Night Shyamalan has traditionally shot all of his movies on film. After Earth was shot digitally with Sony’s F65, a camera with an 8K image sensor. From the Film and Digital Times: The F65 […]
Only 30-35 second? What are you talking about? The teaser was almost two minutes long, why would the full length trailer be less than half of that? I mean, I know for the sake of time and money, but I’d expect it to be at least one minute long, wouldn’t you?
On a second note, considering shutter island and iron man II are both paramount movies, can we expect to see the The Last Airbender trailer attatched to them at the theater? Just wondering, it seems probable.